Conversion tracking
Calls, forms and bookings tracked with GA4, Google Tag Manager and enhanced conversions.
PPC & Google Ads
PPC & Google Ads Built Around Cost per Lead
Clicks are easy to buy. Leads at a price that makes sense are harder. We set up tracking first, then spend your budget only where it turns into enquiries.
Get a Free AuditOverview
What does Google Ads management include?
Google Ads management covers conversion tracking setup, keyword and audience research, campaign structure, ad copy, landing page recommendations, bid strategy and ongoing optimization. We judge every campaign on cost per lead and lead quality, cut wasted search terms weekly, and report on what your ad spend actually produced.
Without tracking, Google is spending your money on guesses
It's common to find accounts where the only conversion being tracked is a page view, or nothing at all. Smart bidding then optimizes toward the wrong thing, broad match picks up irrelevant searches, and the monthly report shows clicks while the phone stays quiet.
What you get
- Lower cost per lead
- Less budget wasted on irrelevant searches
- Clear numbers on what ads produced
- Faster leads while SEO builds up
What's Included
What we do for you
Everything below is part of the engagement. We prioritise it based on your audit, so the highest-impact work happens first.
Search campaigns
Tightly themed ad groups, intent-matched keywords and a growing negative keyword list.
Performance Max & Shopping
Feed and asset-group setup for ecommerce, with brand traffic kept separate.
Remarketing
Bring back visitors who didn't convert, with messages matched to what they viewed.
Landing pages
Fast, focused pages with one offer and one action, tested against each other.
Weekly optimization
Search-term reviews, bid and budget changes, and ad copy tests every week.
Process
How it works
- 01
Account audit
Tracking, structure, search terms and wasted spend.
- 02
Tracking & setup
Conversions wired up before any scaling.
- 03
Launch & test
Campaigns live with copy and landing page tests.
- 04
Optimize & scale
Cut losers, fund winners, report on CPL.
Who It's For
Best fit for
- Businesses that need leads this month, not next quarter
- Ecommerce stores running Shopping or PMax
- Companies already spending on ads with unclear results
Related Services
Works well with
From the Blog
Guides on this topic
PPC· 6 min read
Google Ads: Cost per Lead vs Clicks
Why clicks are the wrong KPI and how we structure campaigns around leads.
Read article
Social Media· 5 min read
Meta Ads for Service Businesses: A Starter Playbook
How to get real leads from Facebook and Instagram ads without wasting budget.
Read articleFAQs
PPC & Google Ads FAQs
Common questions about PPC & Google Ads. Need a quick answer? Message us on WhatsApp.
Ask a QuestionHow much should I spend on Google Ads?
It depends on your cost per click and how many leads you need. We work it backwards: target leads × expected cost per lead. Many local service businesses start with $1,000–$3,000 a month in ad spend.
Is your fee included in my ad budget?
No. Ad spend is paid directly to Google from your own account. Our management fee is separate, so you always see exactly what Google charged.
Who owns the ad account?
You do. We work inside your account with manager access. If we ever part ways, the account and all its history stay with you.
Do you run Microsoft (Bing) Ads too?
Yes. For many US audiences, Microsoft Ads brings cheaper leads, and we can import proven Google campaigns to get started quickly.
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